Anti ipod

- As I have been researching for this project I have found many websites which say bad stuff about ipods such as the battery does not last, the connections on the headphones fail etc.

- American guy, who stenciled over ipod advertisements, in a none obvious way. Ipodsdirtysecret.com- He was annoyed that the battery only lasted 18 months and are not replaceable, so he stenciled this over the posters.

- Apple says that the ipod have loads of features such as the hard drive to store data, but yet they discourage this because it breaks the hard drive. So they are saying it has these features but yet u can really use them.

- Adbusters.org – anti advertising company they do a similar thing to the American guy but with lots of major adverts and companies.


Fashion ipod

- Fashion commodities – you feel part of something when you have an ipod, but it’s really just a bit of plastic that plays music.

- Why do people want to purchase an ipod? Mainly because of there major advertising re-branding, they did this so they could become a global fashion commodities. Basically so they could interest people with there bright advertising and take over the digital music market, because everyone wants this latest fashion accessory.

Look into people choosing ipod as a fashion accessory rather than for its function. how much does advertising influence your perception?

Look into how and why people are anti ipod

also look into adbusters and how they work.