ipod adverts

Apple is well known for its striking, unique adverts; this is shown in the latest ipod adverts. These adverts were created by TBWA Chiat/Day, they created the latest bright colored adverts with the black/white dancing people who are listening to ipods. These adverts use a vector graphic style with rotoscoping. I feel that these adverts are the reason that the ipod has control of the digital music market; these adverts are aimed to make the ipod like a fashion accessory, like it is something u needs to fit in. Which seems to have been achieved by apple, they aimed to be a global fashion commoditie.